There comes a time in a man’s life when he fancies … a little something that he doesn’t need. A little obsession that is going to cost him money for little outward gain. Something that his family might not understand. Something that is simultaneously frivolous and deadly serious.
When I say “man”, I am not being sexist. This does appear to be mainly a man thing. Not 100% man, but- ooh, let’s guess – maybe a 75% or more.
I am talking hobbies.
Photography. Hifi. Huntin’, fishin’ and shootin’. Cycling. Collecting stuff. Computers. Phones. Woodworking. Metal working. Cars – real or model. Bikes. Tattoos. Exotic piercings. Hiking. Sailing.
I had a friend who collected just about every science fiction movie and television series. He had to have an extension built to his house to keep his ever-expanding collection of Star Trek, Star Wars, Firefly, Doctor Who …
You name it, he had it. And all on VHS cassette. Oops.
I lost contact with him around about the time that he was thinking of buying it all over again on DVD. And I dread to think what he would have done when blu-ray came in.
I shouldn’t be too smug. I have way too many books that I haven’t read. Photography gear that I rarely use. A hifi that doesn’t get played as often as it should. Too many watches, Playstations 1 to 4 … yup, I’ve been there too.
Then it hit me. With a few exceptions, all hobbies cost the same.
Okay, okay, so we need to exclude mega-hobbies like buying yachts and motor-racing . The price of entry is too high for mosty folk. Let’s ignore those blue-chip hobbies.
After years of extensive study. I believe that there are four price points for every hobby. There used to be only three, but a fourth option has snuck in quite recently. Let’s leave that one as a surprise for the end.
The traditional three price points are:
- A two digit dabbler – up to £99 or $99 or 99 Euros.
- A three digit hobbist – £300 to £999
- A four digit enthusiast – over £1,000
Something that costs up to £99 feels like an impulse buy. You probably don’t have to ask permission from your significant other or suffer a raised eyebrow or two. It’s less than 100! A bargain. Heck, they are almost paying me to take it off them.
Dabbler kit will do the job, but with few frills. You can buy a serviceable camera that will take photos and videos. A music player that will play music. A watch from Timex or Casio that will tell the time.
Move on up to three digits and you’ve got a bit more work to justify to yourself or your family that it’s an impulse purchase. At this level, you can put together a hifi with separate amplifier, speakers and some sort of source – streaming, record deck, CD.
Three digits will buy you an entry-level DSLR camera. A decent mechanical watch by Hamilton or Seiko. The latest playstation or XBox.
Move on up to four figures and we are well and truly on an endless upgrade path. Luxury swiss watches costing tens of thousands. Gaming PCs costing several grand. Hifi that costs more than the studio equipment used to record the music in the first place. Professional grade cameras.
At this level, you either need deep pockets or to be pretty well obsessed with your hobby or both.
Hence my conclusion. With a few exceptions, the cost of any hobby is the same – it is whatever you are prepared to pay. The manufacturers do everything they can to give everyone an entry point depending on their budget and level of commitment. Then once you are hooked they offer you an upgrade path. The latest bit of kit. The next model up. A little less amateur – a little more professional.
Each step up the upgrade ladder brings an improvement, but the law of diminishing returns kicks in. A watch costing £1,000 is not going to be twice as good as one costing £500.
Sure, a £10,000 hifi will sound better than a £1,000 hifi. But few of us will ever get the chance to listen to both side by side. Frankly, it doesn’t matter if a more expensive system sounds better than yours. If you never hear the more expensive system, does it really matter?
That’s the capital cost of the equipment. But then we have the costs of staying in the hobby. Buying magazines. New games for your XBox. Records. The eye-watering maintenance costs of servicing a Rolex. The costs don’t end when you have bought the kit.
I mentioned at the start that there was a sneaky fourth price tier. My tech-savvy 20 year old son pointed out that there was another option. Why buy a hifi or watch or camera when your phone can do it all for you and for free?
He has a point. Your phone’s camera won’t be as good as a DSLR but it will probably be good enough. Stick a pair of buds in your ear and you’ve got a music player. Download some games and you’ve got a mini Playstation. Watch movies on your phone and you’ve replaced your 50 inch television.
So do we need to talk about a new hobby price tier? Do we need to add a “free” option?
Ah, no. Sorry.
Your phone isn’t exactly free. The absolute cheapest smartphone you can buy is less than £100 – our dabbler range. Most people will go for a phone costing three digits. Premium phones are above £1,000.
The rules about the cost of hobbies still apply to phones. A phone can do more things at once, but it is still going to cost you exactly the same as any other hobby – whatever you are prepared to pay.
Now, you might think that these price points should fall over time. As new technology comes along, we should get more bang for our buck. Today’s £400 entry level DSLR ought to be £200 in a couple of years, right?
It ought to work that way, but it doesn’t. Sure, the manufacturers will sell off their outdated models for a discount, but they will still maintain their price points. The entry level DSLR has been £300 to £400 for years and is likely to stay there for the foreseeable future.
I suppose it’s the same as the wine list in a restaurant … back in the days when we had restaurants. At one end of the scale, there would be a house white and a house red for reasonable prices. At the other end would be the extremely expensive wines that you’d need a second mortgage for. And somewhere in the middle would be the happy medium that everyone gravitates towards. Not too cheap, not too expensive. The goldilocks zone.
What’s the answer? I don’t know. I don’t even know what the question is.
Maybe all we are doing is an echo of what our ancestors did hundreds of thousands of years ago. We are driven to make our lives a little more comfortable, whether that is upgrading to a better hifi or staring at the walls of our cave and wondering if we needed more animal skins to keep the draught out.